• Programmatic Advertising and AdTech in 2023: Trends, Challenges and Opportunities
• AdTech From The Vendors’ And Agencies’ Perspective
• User Privacy in Digital Advertising
• Ad Fraud and Viewability
• Attribution
• Data Management Platforms (DMPs) and Data Usage
• User Identification
• Introduction
• Media-Buying Methods: Programmatic, Real-Time Bidding (RTB), Header Bidding, and PMP
• Tracking and Reporting Impressions, Clicks, and Conversions in AdTech Platforms
• Ad Targeting and Budget Control
• The History of Digital Advertising Technology
• Advertising Basics
• The Main Digital Advertising Mediums and Channels
• Ad Serving
• The Main Technology Platforms and Intermediaries in the Digital Advertising Ecosystem