Programmatic Advertising and AdTech in 2023: Trends, Challenges and Opportunities AdTech From The Vendors’ And Agencies’ Perspective User Privacy in Digital Advertising Ad Fraud and Viewability Attribution Data Management Platforms (DMPs) and Data Usage User Identification Introduction Media-Buying Methods: Programmatic, Real-Time Bidding (RTB), Header Bidding, and PMP Tracking and Reporting Impressions, Clicks, and Conversions in […]