- Programmatic Advertising and AdTech in 2023: Trends, Challenges and Opportunities
- AdTech From The Vendors’ And Agencies’ Perspective
- User Privacy in Digital Advertising
- Ad Fraud and Viewability
- Attribution
- Data Management Platforms (DMPs) and Data Usage
- User Identification
- Introduction
- Media-Buying Methods: Programmatic, Real-Time Bidding (RTB), Header Bidding, and PMP
- Tracking and Reporting Impressions, Clicks, and Conversions in AdTech Platforms
- Ad Targeting and Budget Control
- The History of Digital Advertising Technology
- Advertising Basics
- The Main Digital Advertising Mediums and Channels
- Ad Serving
- The Main Technology Platforms and Intermediaries in the Digital Advertising Ecosystem